This is how every market research company works, whoever the client and whatever the study: one continuous line from a client brief to a delivered debrief, with everything the industry does laid out along it. Quant rides the main line; qual loops off it and returns. And this is my view of that world: which stops earn their keep, which should run themselves, and where entirely new stops are opening.
A personal view of the industry, not a description of any one company. Every classification here is a hypothesis meant to be argued with, then re-scored against a firm's own hours. And the aim is never fewer people: it is people at the right stations, with the freed hours going into cycle time and better work.
The map is the whole world. Scroll and it walks you through, station by station, then changes the lens. Click any dot, any diamond, at any time, for its full record.
The whole world, yours to interrogate. Recolor to ask a different question, search or filter to cut the list down to just the steps that match, and click any step for its full record.